HD and the Local TV Traffic Departments

Well let me tell you it has been quite the day.  On the phone making sure TV traffic departments all over Florida have my client’s commercials technically correct for airing.   These local stations are really clueless.  Some require DVD, some can upload from FTP some not…………Virtually every station I dealt with took in there HD spots differently from one another.  There really needs to be a uniform format used to receive HD quality spots.

In 2010 there is no need to be creating DVD’s and tapes.  There needs to be some uniform process for transferring these spots to stations electronically.  It’s 2010! It doesn’t have to be this complicated.

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