Ten Rules for More Effective Advertising

April 7th, 2011

My friends over at the American Research Group did a great piece on following the rules of advertising.  Too many do not follow the rules and then wonder where their return on their investment is…  See if you follow the American Research Group’s Ten Rules for more effective advertising.

 

See the link below:

http://www.americanresearchgroup.com/adrules/

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Bug Season is Here, Is Your Advertising Plans In Place?

March 25th, 2011

One of the most common mistakes PCO’s make is waiting too long to get their advertising for season in place.  Then, they are rushing to get something out there without truly evaluating how successful  it’s going to be.  You need to start now if you haven’t already.  Time is rapidly running out.  Your competition is going to have the “name recognition edge” on you if they haven’t already.

Things to consider:

  • What venues will I utilize this year?
  • What tracking mechanisms do I have in place to monitor efficacy?
  • How Much will I budget to spend?
  • Where will I spend it?

The second biggest mistakes PCO’s make is not advertising in season because they are already busy.  This is like a fisherman sitting out the salmon run! You need to fish when the fishing is good! Advertising / fishing in the winter, may be relaxing, but it certainly isn’t rewarding.  If you have no insect pressure, then advertising will never provide a decent return on your investment.  Insect pressure is here in many areas of the country, and right around the corner in others.

Don’t delay any longer, contact us today to get your campaign going !  The early bird catches the worm! No pun intended!  “)  OK yes, there was a pun intended.

Call us today at 954-646-8699 or email me at barry@murraygroupllc.com It’s time to Rock’n Roll!

 

Murray Group To Appear Regularly on Video Blog and Print column for PCT

March 2nd, 2011

I will be doing a monthly video blog and an occasional column about advertising in the pest control and lawn care industries for PCT.  We will submit our first video blog this month.  If you have questions that you would like to submit to us for consideration, please email them to Barry@murraygroupllc.com.  We will be covering a wide variety of topics such as:

  • Yellow Page Advertising in the Age of the Internet
  • Does Direct Mail Work for Our Industry
  • How to I Know My Advertising is Giving Me a Good Return on My Investment (ROI)
  • How Can I Get my Website to Perform Better
  • Pay Per Click Advertising for Pest Control
  • Much, Much, More

I look forward to hearing from all of you.  You can always reach the Murray Group by calling 954-646-8699 or emailing me at Barry@murraygroupllc.com

You can also post your questions directly to the blog.  Look forward to hearing from you soon.

 

Barry D. Murray

President

Murray Group LLC

 

HD and the Local TV Traffic Departments

March 11th, 2010

Well let me tell you it has been quite the day.  On the phone making sure TV traffic departments all over Florida have my client’s commercials technically correct for airing.   These local stations are really clueless.  Some require DVD, some can upload from FTP some not…………Virtually every station I dealt with took in there HD spots differently from one another.  There really needs to be a uniform format used to receive HD quality spots.

In 2010 there is no need to be creating DVD’s and tapes.  There needs to be some uniform process for transferring these spots to stations electronically.  It’s 2010! It doesn’t have to be this complicated.

The Murray Group Blog is ALIVE !!!

February 12th, 2010

Well it has been some time in the making but finally our blog lives.  As many of you know, we have been kept quite busy working on Murray Group Client work and blogging had to take a backseat.  No longer !  At least for now  ;)